Sometimes you just need a quick jumpstart. That’s why I created The Way to Shine, our new (and growing) library of downloadable PDF guides. These tutorials are highly-digestible and actionable, helping you make fast progress in bite-sized chunks. In them, we cover some key aspects of SEO, marketing and social media which directly affect your ability to reach new clients. Consider these your go-to cheat sheets for a better performing website and beyond.

The Way to Shine Guides are a great tool you can put to work immediately while also getting well acquainted with our no fluff, results-oriented approach to making your business shine.

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The Way to Shine – Image Tagging for SEO


New clients are searching for you. Are your images coming up in their queries and leading them to your website? Follow these critical image tagging instructions to experience a guaranteed increase in site traffic and conversions. Download this no-fluff, actionable PDF guide and consider image tagging for SEO to be forever demystified.

How to use Google Analytics a.k.a WTF Am I Looking At?


You’ve installed Google Analytics and now you’re logged in and you want to cry because you don’t know what you’re looking at. It’s OK, we’ve all been there. Rest your mind and download the freebie Shine Guide on how to use Google Analytics. You won’t regret it.

How to create clever content that gets you found


You understand the power of blogging for your business and you’ve got to grips with the basics, so take it one step further and really find out how to make your content work for you.