Why is blogging a good idea? Here's 52 reasons why

Did you know, one of my favourite things to do is listen and observe. That’s probably a bit surprising to you, particularly if you follow my adventures on Instagram, because I’m quite loud and eccentric! But it’s true. I love listening to the real problems behind why more people aren’t feeling confident with promoting themselves online. Because that’s all SEO really is, in it’s broadest sense. Getting yourself “out there” so you attract more sales.

One of the key reasons why you’re not getting found is because you’re letting overthinking get in the way and you’re just not blogging enough. There are a million reasons why (time, pressure, other things take priority) but I’m not interested in why you can’t, I’m interested in why it’s a Good Idea.

So, this week I launched a challenge in my Facebook group “So Exciting Obviously: SEO for Creative Women” to find out why they think blogging is a good idea and added these reasons to my ever-growing list of 52 reasons why you need to be blogging more.

Have a read, and let me know in the comments if you think of any others!

  1. It’s free
  2. It’s great for building your brand
  3. It gets you noticed
  4. It builds trust in your readers’ minds
  5. It makes you stand out from the crowd
  6. It helps you grow in confidence
  7. It gives you content to use on social media and newsletters
  8. It ensures your latest work is always published
  9. It’s a chance to offer value to your clients
  10. It shows potential clients more in-depth information about the products you sell
  11. If the posts are engaging, gives people a reason to return to your website
  12. It’s a way of sharing helpful advice, tips
  13. It’s a source of pride in your website – you’re happier for people to look at it
  14. It’s great for getting found online by a new audience
  15. By publishing more, you improve and attract more
  16. It’s a great way to practice writing
  17. It increases your audience’s confidence in you
  18. It’s a way for you to express your creativity
  19. It brings traffic to your website
  20. It shows off your best work
  21. It establishes authority in your readers’ minds
  22. It lets you help others
  23. It’s a way of sharing examples of your work
  24. It shows experience in specific areas
  25. It updates your website with new work
  26. It lets people know that you’re still here
  27. It’s a way to communicate your values
  28. It helps you guide them
  29. It’s a way of getting to know you, so they can proceed to the next stage of decision making
  30. It’s a great way to build relationships with others you mention
  31. It gives others content to share
  32. It gives your target audience content to share
  33. You can send specific posts to people who enquire to help them with their questions
  34. It provides a good reason for sorting the cream of the crop images to update my gallery
  35. It gives you content for sharing on social media.
  36. It challenges you, and being challenged is good, it stretches you
  37. You learn how to do a new thing
  38. When you monitor traffic coming to your site, it’s motivating
  39. It allows you to share your thoughts and develop them
  40. It has a higher reach than your website alone
  41. It creates new opportunities
  42. It documents your work and life
  43. It shows you care
  44. It sets the tone for what you’re like to work with
  45. It’s a way to share your expertise and experience
  46. It helps you stay in touch with your audience
  47. It keeps your shopfront updated
  48. It can be fun to share something you’re passionate about
  49. Readers can relate to you
  50. It shows off your ideal clients so you attract more of the same
  51. It gives you a voice
  52. It reminds your clients you exist

So, what are you waiting for? Write and publish a blog post and share the link in the Facebook group! If you’re looking to get to grips with blogging and need some help, then my SEO workshop on 19th July is perfect for you.

Talk soon!

Maddy