Why is it that when we make the jump to be self-employed, we immediately assume the titles of marketing, HR, strategy, finance, as well as implementing the service / product delivery and expect ourselves to be expert at all of these things otherwise we are clearly failures?
This is the same story I hear from clients time and time again and I call it a line of BS. Since I began my business I've hired consultants in the form of business coaches, mentors, web developers, accountants, virtual assistants, and so many more. Sometimes it's required a leap of faith (because oh my goodness, shouldn't I know this already?!) and sometimes it's been quite a simple choice, but I've always learned a lot and seen huge benefits in my business, and they haven't always been what I thought they might be.
Sometimes these people can be called coaches, sometimes they're called consultants. I'm doing a course at the moment where the teacher says there's no difference between the two, they're all the same thing as the dictionary definition of a consultant is: "engaged in the business of giving expert advice to people working in a specific field".
Have you ever considered hiring a consultant for your business? I know that when I invest in my business in this way, it's an investment in me and I know my clients feel the same way, but there's more to it than that, so I've shared four reasons why I see working 1:1 with an expert is beneficial to your business.
1. They help you grow your business quickly
Of course, the main reason you hire an expert is to help you grow your business. You want to grow steadily as a business, you have goals (however unreachable they may feel at times!) The expert will not do the work for you, but they will offer you the expertise and wisdom you need to implement. With my clients, I ensure that I make time in my calendar every week to implement the advice my coach gives me so that I can actually see my business growing right through from setting goals, understanding who I want to target, through to actually finding those clients and booking them. I know that when I work with my clients it's the same way. Just look at Fairclough Studios, a husband and wife photography duo from north west England who shared their results of working with me:
"We have 100% got more bookings as a result of working with Maddy. We were getting bookings but rarely our target client and at a much lower rate. We have now increased our prices, so we are earning more from fewer bookings which is ideal and this year we were booked out by our target clients. We are earning approximately 30% more now as a result."
2. They help you stay accountable to what works
It's incredibly powerful to have someone to stay accountable to when you're running your own business. Heavens know I've gone off on plenty of tangents only to come back to what I know works. Working together with an expert really gives a sense of purpose and motivation to do the work. I love checking in with fellow entrepreneurs but there can be a sense of wanting to put up a front to let everyone know you're doing ok, which is simply impossible to do with someone you're paying to speak to. By working 1:1 with a consultant, you know that you're going to get more bang for your buck when you stay accountable to what you intend to do that week. When clients work with me on my VIP program, we meet every 2-3 weeks, but they send me weekly updates with goals they've met and goals they plan to meet.
3. They support you
One of the biggest qualities you get working with someone on a 1:1 basis is that you get support, and it's extremely important to me that I offer this to all my VIP clients. I am available for questions through the time we work together. You don't have to do this on your own, anymore! I aim to motivate and encourage my clients, just as I am motivated and encouraged by my own coach to do the work I feel passionate about. Working on your own, it can be lonely, and whilst your partner/significant other/WhatsApp group can cheer you on, they don't know your business like an expert does!
4. They help you get a clear head and provide clarity
An expert will be able to see things you just can't see around your business, the way you work and the way you promote yourself. I particularly focus on creating and developing a marketing and search engine optimisation strategy with my clients which can be so fun because it actually goes to show you how you can have fun with these supposedly dry topics! You need an expert in your life to say "Yes, that's how you do it and here's how you can do it even better." You don't want to spend hours doing this on your own when you could be spending that time with your loved ones.
"It’s gone beyond a purely “give me the information and I’ll do the work” relationship. It can be like that with other courses and experts. We have a lot of trust in you. We aren’t insecure about admitting when something isn’t working, we know we can work together a solution together. The value of that relationship is worth more than anything. If we didn’t hire you, we’d still be flopping around, with no idea what we were doing, lacking any structure." Fairclough Studios
Did you identify with this? If you're feeling ready to step up your game as we head into 2019 and develop a marketing and SEO strategy with me, come and check out my VIP marketing program. Through a series of six calls we grow your business together through marketing and SEO. It's currently on special offer to celebrate the holidays at £2200 rather than the usual £2400. Book a discovery call here to see if we're a good fit.
I'll be increasing the prices for 2019 so you best get in quickly! NOTE: You'll benefit the most from this program if you're not a newbie but rather if you have been in business for a while and you're ready to take that step up and invest in your business growth. Together we'll take your bookings to the next level (and have fun with it).This is your chance to see amazing results like these clients did. The sky is the limit, let's do this!
"We are the most successful we’ve ever been thanks to working with Maddy. We’ve attracted the most ideal clients ever." Fairclough Studios
“She is awesome! Signing up to Maddy isn’t and never was a "quick fix" but rather a process of guidance. It's changed the way I think and behave, and I'll be forever grateful.” Christine McNally Photography
"I love the way she delivers above and beyond what she promises. I particularly love her passion and dedication to each project, her enthusiasm and thoughtfulness around the specific marketing needs of my business. Every session with Maddy has brought value and in every direction!" Brighton Lace
"Maddy helped us to make our business shine, literally, translating to a huge increase in bookings in less than a month!" Tredudwell Manor
This week I had the great pleasure of being interviewed on The Flourishing Pantry where I was asked a fantastic question on the Live interview: why is blogging important for SEO? I realised then and there that perhaps you're persuaded that it's generally a good idea but not quite convinced of the SEO benefits of blogging
So, today I decided to share with you just how it helps specifically as I think it might help spur you on into blogging more often....!
SEO is not stand alone.
The first thing to note is that SEO is not a stand alone activity. It's not as cut and dried as that task is SEO related, that task is marketing related, it's ALL about driving traffic to your website. Once you have traffic on your website you then set up about converting that traffic into repeated traffic, and from there you have the opportunity to convert them into a sale.
Not every blog post is there to attract sales
People come to me all the time wondering why they didn't get enquiries as soon as they published a blog post, or an Instagram post. It doesn't work like that. This is the second key point. Not every blog post is written with the goal of attracting sales and therefore the social media posts that promote the blog posts should not have the goal of attracting sales. It's a rule of marketing (and therefore SEO) 101 that you can use the AIDA model: Awareness, Interest, Desire, Action. Most of the content you produce is there to create awareness and interest, in order to move onto the third and fourth stages of Desire and Action. I made a pink diagram to highlight this model 🙂
Create more content
The next thing to note is you are probably not creating enough content in order to get your audience to remember you and to buy from you. I get a lot of questions about blogging. People wanting to make sure they do it right. Guess what? Most of those people are using these questions as reasons not to blog more often. Create more content to get found by your audience. You need to constantly remind people that you exist. The easiest way to do that? Create more content.
But that doesn't mean get lost in creating a beautiful aesthetic on Instagram. That means providing valuable information that answers key questions that your audience has. For example, like writing a blog post about why blogging is important for SEO (see what I did there? ;o) )
What do you do with the blog posts?
You need to create content that attracts attention, that increases awareness of who you are and what you offer the world. You need to point this attention to your website. This is why LINK IN BIO is on Instagram posts (or should be!) and this is why people try to figure out the best way to post links on Facebook status updates (remove the image, post the link in the comments, the options seem to be endless don't they?)
On my last blog post I talked about what I learned when I didn't blog for 2.5 months as an SEO expert - talk about putting your money where your mouth is! This attracted a LOT of traffic. It piqued people's interest. It sparked people's motivation. It jolted people into action. It got people talking. The key thing was I tracked all this on my Google Analytics.
How did I get this traffic?
I posted the link on my email newsletter, I shared the link on Facebook page, personal Facebook profile, Instagram bio, tweeted it. I shared it via private message with a few people in my network. I can see from Google Analytics that people were sending it to each other too.
As a result, I watched my search engine rankings increase because more eyeballs were looking at my website.
But hang on I hear you question...if I have blog posts already on my site, can't people just see them and that will work for me without me having to focus on that for a while?
The short answer is nope.
Remember what I said earlier - people want a reminder that you exist constantly. Therefore, search engines LOVE regularly updated websites. The easiest way to update a website? BLOGGING. This is because you're much more likely to actually write these rather than update your main website pages. You're much more likely to attract traffic if you post a link to a new blog post on social media.
Every time you publish a piece of content online it creates a unique link. Search engines love websites full of juicy content with lots of pages and posts all linking to each other. Therefore, you need to create more unique links.
Don't try to shortcut this.
Don't get lost in creating hidden pages, black hat SEO techniques. Write more consistently on your blog. Publish the link to social media.
This is just the start.
There's much more to learn about SEO. SO much more. In fact I teach a whole course on this (are you on the waiting list?). But until you do this one thing of following my advice on blogging, you won't be able to grow your business and attract the enquiries you want.
So what are you waiting for? What will you blog about next? Come and tell me in my free Facebook group So Exciting Obviously SEO for Creative Women.
Photography is all by the marvellous Julia Gold
What happens when you don't blog? I've written a very honest post about not blogging for 2.5 months as an SEO expert. Eek. It's quite ironic that I wrote a blog post about pushing my comfort zones in the summer and then I didn't blog for over two and a half months. When I did, I wrote a blog post last week where I was inspired to draw similarities between dating and SEO (yes, really) because you can't expect to get lucky on a first date if you want a long lasting relationship - you can read that here.*
Today I want to talk to you about what happened with my SEO rankings when I stopped blogging.
The reasons why blogging is good for business are vast, and I've even written a blog post with fifty two reasons (I originally wanted it to be ninety-nine reasons so I could make a pop culture reference)
So here's what happened. Bearing in mind I kept up with all other marketing activities, still launched two rounds of my SEO course Let's Get You Found i.e. directing traffic to my site.
Three major things happened:
- My traffic plummeted. I had stopped giving people much reason to visit my website and therefore felt disappointed when they weren't engaging with what I had to sell.
- My enquiries dropped. This could be down to the fact that I now have a Facebook group where people can ask questions and learn from me right there, but also I think it's because I wasn't giving them a reason to visit my site because I wasn't blogging. Whenever I blog I get messages which warms up my audience and then leads to enquiries.
- My keyword rankings went down the toilet. I've enjoyed being page one for my search terms for a little while now and I must admit I got cocky. Be ye not so silly. I am no longer on page one for many of my keyword phrases and it's going to take a while to get back there. Just because you've carved out a niche for yourself doesn't mean you get to stay at the top! Many competitors have emerged since I started this business, plus, of course, the competitors who were there before me, I need to keep that in mind always!
Now, I *could* have let the anxiety of this overwhelm me. However will I recover? What if people find out what a failure I am? I'm an SEO expert, I *should* be doing so much more. This was the perfect recipe for the panic attacks that used to frequent my life so much before. Indeed, the more I overthought about it, the less I wanted to blog. It's also the reason why I don't like to use the word 'should'. It adds unnecessary pressure which is unhelpful to all involved.
I'm really good at hitting myself round the head with a metaphorical sh*tty stick and this has only ever increased since becoming 100% self-employed four years. Luckily I have a great support structure in place thanks to a relaxation technique I've been learning for the past seven years and counting. With this practice, I have a personal mentor and a business mentor and a worldwide community who all remind me I'm doing just fine and to focus on solutions and gratitude. With their support I can stay accountable to what I want to achieve, which is quite a bit.
So why am I not just not hiding but actually blogging about it? Well it's because I care what happens to my site and it's SEO and I know you do too. That's why you're reading this. I see people complain about the fact that their traffic is rubbish but at the same time, they haven't made time to blog. They watch my free videos and go 'yeah but' and don't action them and still complain to me. I know this well because I've done it too! We all brush it off and push SEO to the bottom of our to-do list.
Perhaps the biggest shameful confession is this: I have over 116 unpublished blog posts and many more titles and topics to write about in my head, on various notebooks. I became stuck and didn't know where to start. I wasn't taking my own advice. My favourite excuse that I happily shared with people was "I'm a perfectionist". This is not an excuse. Perfectionism is socially acceptable procrastination.
I was so busy ignoring my own advice that my business suffered. Don't get me wrong, I've booked in some wonderful students on my Let's Get You Found course, and I've been busy streamlining my services ready into head into 2019 with a bang, but at the end of the day, I just had to start.
And now? My traffic is improving because of the blog posts, and I've already started to see changes in my rankings. I have more content for you to enjoy which makes you happy which makes me happy. I enjoy writing, and I intend to now write weekly.
So I call out to you - who's with me? Who's going to commit to blogging weekly again? We can always find reasons not to do something. It's never too late to pick up and focus on the longer-term health of your business. I know my life is made a lot easier when I just hit publish.
P.S. As much as I have mixed feelings about a motivational quote, I also think that I don't enjoy many of them because I don't identify with 95% of them. But then I've started creating a few on my Instagram this year and they seem to go down well. So I've made a few here - you may share them as you wish. If you don't, be like Thumper and don't say anything at all. #bemoreThumper
P.P.S. See what I did? I referred to other pieces of content on my website within a blog post - this is a good thing for SEO and that's just one of the tips I talk about in my SEO for beginners guide available here.