52 Reasons Why You Need to Be Blogging

Did you know, one of my favourite things to do is listen and observe. That’s probably a bit surprising to you, particularly if you follow my adventures on Instagram, because I’m quite loud and eccentric! But it’s true. I love listening to the real problems behind why more people aren’t feeling confident with promoting themselves online. Because that’s all SEO really is, in it’s broadest sense. Getting yourself “out there” so you attract more sales.

One of the key reasons why you’re not getting found is because you’re letting overthinking get in the way and you’re just not blogging enough. There are a million reasons why (time, pressure, other things take priority) but I’m not interested in why you can’t, I’m interested in why it’s a Good Idea.

So, this week I launched a challenge in my Facebook group “So Exciting Obviously: SEO for Creative Women” to find out why they think blogging is a good idea and added these reasons to my ever-growing list of 52 reasons why you need to be blogging more.

Have a read, and let me know in the comments if you think of any others!

  1. It’s free
  2. It’s great for building your brand
  3. It gets you noticed
  4. It builds trust in your readers’ minds
  5. It makes you stand out from the crowd
  6. It helps you grow in confidence
  7. It gives you content to use on social media and newsletters
  8. It ensures your latest work is always published
  9. It’s a chance to offer value to your clients
  10. It shows potential clients more in-depth information about the products you sell
  11. If the posts are engaging, gives people a reason to return to your website
  12. It’s a way of sharing helpful advice, tips
  13. It’s a source of pride in your website – you’re happier for people to look at it
  14. It’s great for getting found online by a new audience
  15. By publishing more, you improve and attract more
  16. It’s a great way to practice writing
  17. It increases your audience’s confidence in you
  18. It’s a way for you to express your creativity
  19. It brings traffic to your website
  20. It shows off your best work
  21. It establishes authority in your readers’ minds
  22. It lets you help others
  23. It’s a way of sharing examples of your work
  24. It shows experience in specific areas
  25. It updates your website with new work
  26. It lets people know that you’re still here
  27. It’s a way to communicate your values
  28. It helps you guide them
  29. It’s a way of getting to know you, so they can proceed to the next stage of decision making
  30. It’s a great way to build relationships with others you mention
  31. It gives others content to share
  32. It gives your target audience content to share
  33. You can send specific posts to people who enquire to help them with their questions
  34. It provides a good reason for sorting the cream of the crop images to update my gallery
  35. It gives you content for sharing on social media.
  36. It challenges you, and being challenged is good, it stretches you
  37. You learn how to do a new thing
  38. When you monitor traffic coming to your site, it’s motivating
  39. It allows you to share your thoughts and develop them
  40. It has a higher reach than your website alone
  41. It creates new opportunities
  42. It documents your work and life
  43. It shows you care
  44. It sets the tone for what you’re like to work with
  45. It’s a way to share your expertise and experience
  46. It helps you stay in touch with your audience
  47. It keeps your shopfront updated
  48. It can be fun to share something you’re passionate about
  49. Readers can relate to you
  50. It shows off your ideal clients so you attract more of the same
  51. It gives you a voice
  52. It reminds your clients you exist

So, what are you waiting for? Write and publish a blog post and share the link in the Facebook group! If you’re looking to get to grips with blogging and need some help, then my SEO workshop on 11th October is perfect for you.

Talk soon!

Maddy

Guest Blogging : What Is It And Why You Want To Do It

Is your business’s blog languishing in the corner, lost and forgotten, starting to gather dust? If so, don’t worry, because you’re not alone. You may be surprised how common it is!

I think if people knew the benefits that a good blog can bring to their business, there might be a lot more sparkly high-functioning blogs out there!

Blogs are important for attracting potential customers to your site. They can give visitors useful, enjoyable content on a regular basis. Blogs also provide a chance to use links that show Google and other search engines that your website is high-quality and meaningful. But have you considered that your blog could also be an awesome networking opportunity?

One such kind of networking is guest blogging.

Simply put, guest blogging is where two or more bloggers within the same or similar industry write blog posts for each other. This allows them to create useful links between their businesses and increase traffic to each other’s sites.

Have you considered guest blogging? Why not talk with some local businesses or other industry suppliers (only ones you’d want to be associated with!) and suggest guest blogging on each other’s websites?

Here are our five reasons why you should start guest blogging :

  1. It’s a fantastic way to increase your site’s organic search views and lead potential customers to your site..
  2. Strength in numbers is a real thing! Forming friendships (and partnerships) with other businesses in your niche will strengthen brand awareness and grow your following.
  3. Guest blogging generates interest and discussion in new ways for your business, and for your industry.
  4. It allows you to share your valuable knowledge with a wider audience of potential customers.
  5. Guest blogging creates valuable backlinks to your website which helps to increase your search rankings.

So what are you waiting for? Start guest blogging! Find out HOW in our super helpful (free) PDF guide How to Become a Guest Blogging Superstar.

How long should a blog post be: The inside scoop on how to blog

The first thing you should know is: There is no one size fits all answer to writing blog posts. Soz about that. But this is why you’ll find such different answers all over the web.

In my talks I give the advice that you should have at least 500 words as this provides enough content to be nice and juicy, usually supports the need of the reader (what query they have, and is it answered) and is pleasing enough for the reader to stick around and spend time on the page. Because 300 words is a bit short and doesn’t really provide anything more than the basics but search engines LOVE long content like 1500+ words BUT do your readers really want to read that much about whatever you’re writing about?

What I’d like to ask you to consider is – what is the goal of your blog post? Because I guarantee they won’t be the same each time.

Sometimes, they’ll be to push the sales of a particular product or service.
Sometimes it will be to increase the awareness of what you do.
Sometimes it will be to maximise on the PR around an event you were involved in (styled shoot, real wedding, pop up shop, party, etc etc)

How often should I blog?

You need to be blogging regularly. If you get a flurry of inspiration don’t be tempted to publish all at the same time, instead use the scheduling tool on your website . Whether it’s once/twice/three times a week or month, just do it regularly. Use the scheduler on your website platform to select a date and time to publish and use Facebook scheduler / Buffer to share your posts.

What should I blog about?

  • Sit yourself down and brainstorm the topics your clients ask about.
  • You should think about what you want to say and to whom you want to say it.
  • Look in your inbox, what are the most common questions? What questions are you always asked by your clients? What are you asked by fellow professionals and peers? Write about those topics first. (Like I wrote this one!)
  • Address a specific question and you’ll get the readers in.
  • Read wedding blogs designed for your audience. Check out Top 100 Wedding Blogs for inspiration.
  • Share other people’s blog content. Do not copy and paste their posts, but instead write a couple of paragraphs about the topic, then link to the blog post and email them with a compliment about how much you enjoyed their work.
  • Write about what projects you’re working on right now.
  • Always feature your real weddings if you’re a wedding pro.
  • Keep a Google Doc / Word doc of article ideas on your phone so you’re never stuck for an idea.

Make a plan for 2018

Next you need to organise what you want to share in your blog posts and rotate:

  • Tutorial posts or “How to” posts. (They build trust for the reader and they’re great for SEO)
  • Resource lists (list local services and be thorough with your information, contact the businesses and let them know you’ve linked to them, they might link back! Call the posts things like “Top Ten Wedding Venues in London”
  • Checklists (yes, they’re prolific, but oh boy are they wildly popular, don’t dismiss them as they’re also potentially viral on social media including Pinterest). Make sure the lists are informative to your reader and in line with your business values.
  • Infographics – this relates to being helpful to your couples. They’re also hugely popular on Pinterest. Use a free tool like
  • PiktoChart to convey some useful information. Search on Pinterest and see what’s already out there.
  • Guest posts on your blog – featuring guest posts from other professionals in your field is a great way to share audiences, and to associate yourself in a particular area so that readers know more about you. Reach out to other pros and ask them if they’d like to write for your blog. Writing a few short questions for them if they say yes will help inspire them to be specific.
  • Guest post on other blogs – Publishing on other people’s blogs earns you a new audience, boosts your traffic as the link on the new site will earn you a great backlink to your site.
  • Interviews – interview pros you admire in your field, perhaps get their take on the current trends in your area, interview yourself so potential clients can see what you’re all about! They want to get to know you before they trust you to book your services.
  • Sponsored posts – if you choose the right blog for you and your audience, then purchasing a sponsored blog post can give you great visibility that generates good quality leads.

Is there a particular way I should format a blog post?

Whilst there is no set way, there is a format that I would recommend

Consider your title:

Write your title with your keyword phrase, then a detail about the topic then couple’s name
E.g. London Wedding Photography – The Ritz Wedding – Harry and Sally
OR if it’s a tutorial post keep it simple:
E.g. How to learn origami in 5 easy steps
If you want to be more creative with your blog posts then use the keyword phrase first, then the funny title afterwards. It’ll help your ranking by using the keyword phrase whilst also appealing to your target audience.

Introduce that proves you identify and understand the problem you’re about to solve for the reader (they don’t know about the range of your photography skills, they don’t know how to put together a particular theme, they don’t know about the skills you have to offer, the list goes on)

Share your expertise by understanding the problem. Show off great examples that demonstrate your expertise (the best images from that wedding, or great photography for a DIY tutorial)

Conclude with a purpose and call to action (what do you want them to do next?)

So, there you have it, the inside scoop on how to blog and how long a blog post should be. BUT there is so much more you can do to create clever content that ranks on search engines AND gets you found by your target client, so we’ve created this FREE downloadable PDF for you to read through and put into action….‘cos we’re feeling generous – it’s Christmas after all!

With warm & Christmassy hugs
Maddy & Team Shine xo