When I work with Shine clients, I always ask, have you submitted your sitemap to Google before? The question is often met with one of these responses:
- Yes, a long time ago I think it was done
- Isn't that the same as Google Analytics?
- What's that, then?
I then ask the same question but in another way:
What shows up when you Google your own business name?
Three things need to be showing up as
- Your website (ideally more than one page of your website)
- Your social media links
- Your Google Maps/Google My Business listing
Now, if you're not showing up when you Google your business name, it's almost certainly because you haven't told Google you exist.
How do you do that?
You need to submit your sitemap to Google Search Console and Bing Webmasters. This includes whenever you make significant changes to your site, such as creating new pages, changing your menu, then you need to tell Google about it.
Fear not, I'm here to tell you what you need to do.
What is Google Search Console?
Google Search Console is a free online tool provided by Google. It used to be called Webmaster Tools and can still be found at that URL.
Why is it important?
The main reason you need to know about this tool is to submit your website to be read by Google so it will send over its spiders they look at the menu, the pages and posts, and what they're looking for is if your website is useful, is it a quick website, is it all seamlessly linked together- how useful you are. And then it will know about all the pages and posts on your website.
Google Search Console is needed
Google Search Console vs Google Analytics?
Google Search Console is different from Google Analytics but the two can connect smoothly. Analytics shows you a lot more information about how people are using your site, whereas Search Console shows you what people are searching for to find your site as well as tracking how your site shows up in search engine results.
OK, where do I start?
I'm so glad you asked. I've put together a PDF guide completely free with the step by step process on how to submit your sitemap to both Google AND Bing. Download it by clicking below!