Female Entrepreneur YouTube series Gin & Magic: The Balancing Act and Playing the Long Game with Charlotte Argyrou from Craftist in Residence

Exciting! On today’s show we have the most charming guest on today’s show - the lovely Charlotte Argyrou from Craftist in Residence.

Charlotte is a botanical illustrator but she is also elegant, funny, and the adult I want to be when I grow up, so I was particularly keen to get her into my home for a chat with me.

In today’s show we talk about managing our time better, the opportunities that blogging and have afforded Charlotte, her brilliant Supper Club concept as well as how collaboration has been key, how to manage the balancing act between Mum Life and Boss Life and the key to playing the long game.

If you like what you see, don’t forget to give me a thumbs up, leave a comment about a tidbit you found helpful, and hit subscribe if you don’t want to miss out on any future videos.

Thanks again Charlotte, it was so interesting finding out more about your business. If you agree, please don't forget to hit subscribe, like the video and leave a comment.

Charlotte's links to check out:

Find out more about Charlotte here:
https://www.charlotteargyrou.com/
https://www.instagram.com/craftist_in_residence/
https://www.facebook.com/craftistinresidence
https://www.pinterest.co.uk/argyrouillustration/

We'll be back again next week with the next female entrepreneur interview for Gin & Magic! But in the meantime, check out some of the other videos on Gin & Magic here.

See you next time!

Maddy Shine

Female Entrepreneur YouTube series Gin & Magic: Living your passion with Ania Witwitzka

I am delighted to be joined today by Ania Witwitzka, an incredible Swedish artist and entrepreneur, making beautiful pieces of art and teaching other women how to do the same. I've been lucky to know Ania for some years, and we have grown our businesses together, so I am particularly delighted that she has joined me today. I was fired up about her eagerness to show how to demolish the stereotype of the struggling artist, how she works with women to discover their innate self confidence and so much more. So, if you’ve always wondered how to break out of the struggling artist stereotype or if you’re just curious to learn how she runs her business from her studio in Stockholm then listen up as you’re in for a treat I could listen to her voice all day! If this has your interest piqued, then do go and check out the interview.

In today's show we talk about the power of human potential, self confidence, understanding who her target client is and where to find them, the power of relationship marketing and playing the long game. What I love about Ania is her ability to phrase what she wants to say so beautifully, powerfully and passionately. Her willingness to go beyond any and all limitations we put on ourselves is truly inspiring.

Thanks again Ania, it was so interesting finding out more about your business. If you agree, please don't forget to hit subscribe, like the video and leave a comment.

Ania's links to check out:

Her art:
https://www.aniawitwitzka.com/
https://www.facebook.com/aniawitwitzkaartist
https://www.pinterest.se/aniawitwitzka/
https://www.instagram.com/aniawitwitzka_art/

Her artist courses:
https://shinethroughart.com/?lang=en
https://www.facebook.com/shinethroughartinsweden/

Click here to subscribe to Gin & Magic on YouTube

We'll be back again next week with the next female entrepreneur interview for Gin & Magic! But in the meantime, if you're wondering what this is all about, take a look at my blog all about "Why did I create a YouTube channel?"

See you next time!

Maddy Shine

Female Entrepreneur YouTube series Gin & Magic: Fearlessness & Courage with Brighton Lace

I am thrilled to be joined today by Louisa Crosby, the founder of Brighton Lace, an all-woman ethical lingerie label dedicated to making feel-good underwear that doesn’t cost the earth. I've been lucky to know Lou for some years, and we have grown our businesses together, so I am particularly delighted that she has agreed to be my first ever Gin and Magic interviewee. I learned so much about how she runs her boutique business in Brighton so I just know you're going to enjoy this interview.

In today’s show, we talk about how Lou started Brighton Lace, what it takes to run a business, the power of growing a community online, the power of Pinterest (ahem quick plug for my Pinterest course) the importance of self care, what a Rolodex of Love is and why it's a good idea to have one, the fearlessness it takes to run a business, and the courage it takes to show up online!

Thanks again Lou, it was so interesting finding out more about your business. If you agree, please don't forget to hit subscribe, like the video and leave a comment.

Lou's links:

Website: www.brightonlace.com

Instagram: www.instagram.com/brightonlace

Facebook: https://www.facebook.com/BrightonLace/

Pinterest: https://www.pinterest.co.uk/BrightonLace/

Click here to subscribe to Gin & Magic on YouTube

We'll be back again next week with the next female entrepreneur interview for Gin & Magic! But in the meantime, if you're wondering what this is all about, take a look at my blog all about "Why did I create a YouTube channel?"

See you next time!

Maddy Shine

How do I use hashtags (and why you want to)

This week I'm talking about hashtags specifically answering the question - How do I use hashtags, they’re a bit of a marmite subject, aren't they, you love them or you hate them, and you’re never quite sure where to use them or how to use them or when to use them!

I wanted to break it down in simple steps for you:

What are hashtags?

To the uninitiated, using a hashtag on whatever you're posting on a social media platform groups together what you say with everyone else who's used that hashtag. When you click on a hashtag, you can see who else is using that hashtag, nifty, huh?

Why is this useful to me?

We all want to feel connected, right? No more so than in running your own business and in wanting to join in conversations. You may have seen hashtags for particular news threads, for events, for topics, for scheduled conversations. By using the designated hashtag, you get to join in that conversation and add your tuppence worth. #ValuableFreeMarketing

How do I include hashtags in my updates?

You can either write a sentence for your update and then add hashtags afterwards like this:

I love cake so much. #cake #love

or include the hashtag in your sentence (but this can read poorly):

I #love #cake #so #much

If you want to add lots of hashtags, please make sure you delete the spaces between words. I cannot tell you how often I see wasted opportunities due to the spacing issue! e.g. #Marketing #SEO #YeahBaby

Notice I've deleted spaces between the words of multiple word hashtags e.g. #toomuchtodo (for 'too much to do')
and also make sure you add spaces after the final word before starting the next hashtag.

Should I be using hashtags? How?

That entirely depends on where you are. I've broken it down by social media platform to help:

FACEBOOK

Whilst Facebook confirms they technically help search results, the hashtags used aren't generally the terms searched and they're not actually clicked on or used to any large extent. I think the hashtag use on Facebook does help with branding (for example, with a particular campaign) or in a humorous way.

Verdict: No need to really use them on Facebook if you're looking to improve engagement this way. But using them humorously if you know your audience will enjoy them does work! Example below ;o)

TWITTER

With only 140 characters in each update, the power of the hashtag can be used here to group your tweet with other tweets talking about the same topic. When you click on a hashtag, you see who else is using that hashtag. You may want to connect with these people by retweeting them or favouriting them. If you and others who are geographically near you all use the same hashtag then you can make it start trending, which essentially means it appears more in your feed, and the feeds of those who are also geographically near you or otherwise follow a lot of the people who are using that hashtag (for example, I get trending hashtags about wedding discussions that I'm not necessarily a part of).

Verdict: Yes, use them! But sparingly - one or two maximum.

INSTAGRAM

Instagram, how I love thee. The hashtag here is gold. You can use up to 30 hashtags, so just stick them in the description box along with your caption.

Verdict: You should be using these! But which ones? Scroll down to get the freebie list of hashtags for your business.

PINTEREST

In 2018, Pinterest made hashtags useful. After years of people using them anyway, they weren't actually clickable until spring 2018. So, use them sparingly but as they're so new, they'll be a popular new tool for sure!

ANY OTHER PLACE ON THE INTERWEBS

You can of course use hashtags anywhere you like, like I've done throughout the this blog post, but they won't work anywhere other than social media if you want to join your conversation to the masses. Sorry!

BUT WAIT, THERE'S MORE

Just for you, I'm offering a free copy of the Shine 10 Golden Rules of Using Hashtags if you sign up to my mailing list right here. You'll also have the opportunity to download hashtags of the category of your choice, but you'll only be able to see those from a link I'll send you in an email.

Have a fabulous rest of your week!

Muchos love
Maddy & Team Shine xo

P.S. Awesome video about hashtags right here ;o)