#ThingsILoveFridays 29 November

What's that I hear you say? No Black Friday offer? Nope, not from me, not sure how I feel about it tbh so instead, I'm focusing on my usual #ThingsILoveFridays💖 where I celebrate all that went well each week, giving me the opportunity to stop, and be grateful! I don’t think we give ourselves enough credit for doing all this hard work, right? 

I've upgraded this into not only what I love but what I think you'll love too - useful, loveable, funny, no not just adjectives to describe me but also what I love to share....LOL.
  • Feeling completely stuck on where to start with your SEO for 2020? I am running a challenge next week in my Facebook group and would love you get involved
  • I prioritised self care landing back in the UK this past week, and I didn't hate it, so I updated my healthy habits at a computer blog post - still one of my most popular pieces ever - How to take care of yourself when at a computer
  • I went to see a Guardian Live event with Emma Thompson and friends at the Barbican talking about their book Last Christmas - it is very emotional as people share their stories of Christmas.
  • I got last minute tickets to see Ian McKellen's one man show - he's in London until 5th January and highly recommend (and I spoke with him!)

And now I'm off to finish writing the challenge for next week, getting some pampering done before heading to Devon tomorrow for a James Bond party (and yes I will be putting my own spin on Bond - check out my Stories to follow the adventures!) 

What did you love this week? Come and tell me on Instagram 🙂 


Photography by John Nassari

#ThingsILoveFridays 8 November

It's all go pre-holiday this week which is why it's so good to look back on the week and go ahhh, I achieved a lot, had a lot of fun, but I'm quite ready for some time off 😀By focusing on what went well each week, it gives me the opportunity to stop, and be grateful! I don’t think we give ourselves enough credit for doing all this hard work, right? I've upgraded this into not only what I love but wha I think you'll love too....so here’s what I loved this week:
And now I'm off to get blued up, spruced up and pack up as I'm off on my trip to Mexico on Sunday.
Come and follow me on Insta as I'll be popping on there to spread some sunshine with any luck 🙂 Dance break requests on the beach anyone?
What did you love this week? I love to hear from you 🙂
P.S. When I get back, I'll be sharing some juicy announcements, so watch this space!

What do our clients really want from us? with Faye Cornhill

Yay! The latest interview in my Gin and Magic YouTube series championing strong creative women is here! Straight from my home to your eyes + ears, this week featuring the incredible Faye Cornhill!

I've had the good fortune of knowing Faye for some years now, as we have worked together on her SEO for her wedding photography business and now she is a brilliant wedding business coach with a membership club and so.much.good.advice.

On the show we talk about:

  • the popularity of being a coach
  • staying on point with your own message
  • how we can all chill out about the algorithm
  • how I'd miss my Instagram friends
  • self care
  • what our target audience really wants from us (and what they don't care about!)
  • the excuses we all put in our own way, and so much more.

I really wanted to find out more about her story, how she has grown her business and what she does when she's feeling stuck.

Enjoy and please don’t forget to hit like + subscribe if you enjoy the Gin & Magic videos 🙂

Thanks so much Faye, you were fab!

Faye's official bio:

Faye Cornhill is a multi-business owner whose entrepreneurial experience started over 10 years ago when she turned her back on corporate success to follow her dream of becoming a wedding photographer. Within a year Faye was a fully booked award-winning photographer who was travelling the world to shoot weddings. After rocking the industry, Faye then started to help other wedding entrepreneurs to grow wildly successful and profitable businesses. Faye works 1:1 with clients but also has a signature programme called Booked in 90 Days which has helped hundreds of wedding entrepreneurs. Most recently Faye has launched The Wedding Business Club, a membership for wedding business owners. When Faye isn't coaching clients she is spending time with her husband, two children and labrador at their home in The Chilterns.

Website: www.fayecornhillcoaching.com
: info@fayecornhillcoaching.com

To come and find out more about how to get found online with other strong creative women, come and join my free Facebook community So Exciting Obviously: SEO for Creative Women.

See you next time!
Maddy Shine

How to Find More Time to Work on Your Business

Anyone can fill up their day with tasks. Anyone. Every day I hear the same thing - "I'm so busy!" to the point where it's glorified and, rather than actually looking at whether the tasks on your massive To Do list are driving you forward, instead we get lost in being busy fools.

When you bit the bullet and launched your business, you had a big dream. A dream of working on projects you're crazy passionate about and meeting talented individuals who share those interests. You didn't worry about how to find more time to work on your business, because in the beginning? you had PLENTY of that.

But as your business grows or your lifestyle changes, working out how to find more time to work on your business can feel like Mission Impossible.

Your inbox and phone ping every few minutes with a fresh message to reply to. There's a list of invoices to raise and others to pay. Your social media needs updating. You need to write a blog. Your email newsletter needs a tweak... But your hands are full with the dream client work you set out to do.

Sound familiar? We've all been there, and we've also all fallen down the deep dark rabbit holes of Facebook group advice encouraging you to work smarter, not harder. But what does that really look like? What steps do you need to take?

In this blog post, I'll help you identify 9 simple actions that will help you be more productive and give you a better work-life balance, all while your business pulls in the bookings.

1. You have to want it

I once heard a wise business coach tell me - "it doesn't matter what is true, only what you believe to be true, because with work it will become true." You have to want it to happen, but also you have to believe it will happen. Committing to the idea of working smarter not harder is the first leap towards change. There's a difference between liking an idea and actually investing in making it your reality. Be ready to change your work dynamics and embrace a fresh approach.


2. Get organised

No matter how polished your Instagram feed, that shiny exterior can be concealing sky-high piles of paperwork, due dates and invoices. Get organised. Put systems in place to track payments, on-board clients and deliver a sparkling service. All of a sudden, tracking down an invoice won't take 30 minutes and without realising, you've worked out how to find more time to work on your business.


3. Cleanse your desktop

Raise your hand if you're guilty of a cluttered desktop. Today, it's time to change it! Organise your desktop files and browser bookmarks into clearly labelled folders to dip in and out of with ease. Client Work, Research, Finance, Social Media and Blogs make great starting categories.


4. Cut back your tabs

It's tempting to try to juggle it all, but I promise you'll get things done faster if you don't. Limit yourself to two or three browser tabs being open at any one time and see what difference it makes. You'll instantly pay more attention to the task at hand and notice if you're becoming distracted.


5. Create a new homepage

What pops up when you open the internet - Google, your email, or some other landing page? Give yourself a daily dose of motivation by setting your list of goals as your browser homepage (on my Let's Get You Found program, I recommend participants have their Spreadsheet of Dreams set as their homepage - a specially designed resource with their goals as part of it). Every time you hop online, this will remind you why you're here and why you're going to nail it today.

6. Start task tracking

Break down your daily to-do list into bite-sized chunks. Not only will this give you a more realistic idea of how much time you need (and therefore how you can find more time to work on your business in the gaps), it also allows you to check them off as you go. No more avoiding the paperwork or losing an hour scrolling through social. Every action will have a business-boosting purpose.


7 Make time to review

Celebrate the end of each week with a mug of coffee or glass of wine, then sit down and work through what you've done. Identify the tasks you enjoyed and aim to do more of them.

Acknowledge those that you were less keen on and consider why. If these are tasks that tend to lead to procrastination, consider outsourcing them. This can be a great solution to how to make more time to work on your business. You don't have to be queen of everything to be a boss in business!


8 Download your to-do list

With 101 things to do whirling round your mind, you're never going to be as productive or creative as you could be. You're busy trying not to forget other tasks for later on, and that's distracting. Let yourself download your mental to-do list with the help of an app like Asana. Then you can focus on the moment, free up your head space and get creative, revisiting other jobs later on.

9 Give yourself time

One of the easiest mistakes to make in business is to spend all your time working in it, but none on it. Every business needs nurturing, through marketing, client communication, brand research and more. And that means every business comes with a to-do list beyond client commitments themselves. Book out time every week that is exclusively reserved for your business to-do list. How to find more time to work on your business is much simpler if it becomes something you make time to focus on in the first place.

So there we have it....how to find more time to work on your business. What would making more time for your business mean to you? How could it transform your life, career and business?

Armed with these actionable tips, you're ready to take control of your schedule and carve out time for every part of your business in a realistic and achievable way. Reduce the constant feeling of business and bring back the balance. Find out how you can make time to relax with a really busy schedule - you'll be glad you did.

Which one was your favourite tip? Let me know.


#ThingsILoveFridays 1 November

So, in light of last Friday's #ThingsILoveFridays post, I'm sharing again here and phew! what a week. So good to reflect, look back on the week and check in with myself. Gives me the opportunity to stop, and be grateful! It sounds pretty out there, but I don’t think we give ourselves enough credit for doing all this hard work, right? Right?!

With that in mind, here’s what I loved this week:

  • Thinking about whether SEO is dead and sharing some thoughts (spoiler alert: I strongly disagree)
  • Speaking to lots of new people on breakthrough calls about my Let’s Get You Found program and enrolling quite a few
  • Coming ever more into the realisation that with being more visible, you get just as many people not wanting to hear from you as people very much wanting to hear from you, and that doesn't mean they're not your ideal clients, and you don't have to take it personally!
  • Learning about sustainability and fashion from Stefania at One of a Style (I can’t wait to share her Gin & Magic episode!)
  • Spending some wonderful time at my soon-to-be new co-working space The Wing (I cried happy tears more than once)
  • Receiving branding shots taken by the legend John Nassari (Have you considered having branding photos done? It’s wonderful for the confidence)
  • Devouring some lush Indian sweets from my developer - happy Diwali! (Still on my goals list to be in India for Diwali, as I always missed it in the past when I lived there!)
  • Signing up to Talking Shrimp Inbox Hero course (not an affiliate just a huge fan).
  • Getting organised! Spring cleaned all my email templates using Hubspot (free version).
  • Went a bit nuts on buying clothes for my upcoming holiday to Mexico to be honest (Dancing Leopard, I’m looking at you)
  • Drafting my handover doc for one of Team Shine to look after my inbox whilst I’m away! #organised
  • This proving popular in my DMs
  • Participating in Lisa Johnson’s passive income challenge (have you thought about passive income? Not an affiliate!)
  • Booking in some fun-looking classes at Rachael Kay Albers’ Toilet Seat Summit next week (the tongue-in-cheek title is quite wonderful, check it out).
  • Going to see Hannah Gadsby in her show Douglas (the sequel to her Netflix special Nanette (tickets for UK dates still available here)
  • Onboarding a new client for my Shine SEO Done for You service (and spruced up the copy - thoughts?)

What did you love this week? I love to hear from you 🙂


P.S. I’m off to see an absolute legend tomorrow - can you guess who it is? Come and check my Instagram to find out #BrownPaperParcelsTiedUpWithString

P.P.S New biz blog post filled with top tips coming Monday!

Sharing is caring...right? #ThingsILoveFridays 25 October

So, I've decided to bring you all into the fold a little more.

It kicked off last Friday night when I went to see the iconic Jonathan Van Ness, grooming expert from Queer Eye in his stand up show. He was positivity personified and I almost died from smiling so much. But he also shared how his personality radically differs between Instagram and Twitter and it got me thinking even more about how I feel so differently about those two platforms that I'm actually not even active on Twitter really any more, and yet I love dancing on Instagram.

You see, there's something about this time of year and the seasonal change in the air that always makes me think, 'right Mads, gotta change things up', that forces me to look at what's working and what drives conversation.

One such thing that *always* comes up when I meet people who follow me in real life is my #ThingsILoveFridays💖 that I share on Instagram but that I've been thinking I want to be a little more useful and informative rather than just a 'look at me' kinda moment. I started this hashtag over a year ago and it's always been useful for me to focus on what went right in a week rather than what went, shall we say, slightly off plan. I know, there's no such thing as failures, only opportunities, but hey, I'm human too.

So with all this in mind, here's some things I loved this week, that I thought you might too.

  • A lively debate started off in my Facebook community about whether SEO might be dead. (Newsflash: it isn't and more on this to come)
  • I've been loving hard on Ash Ambirge’s content for years but her latest post "You Don’t Exist to Please Dipsh*ts" is quite wonderful.
  • I've been loving speaking to so many people about my 10 week Let's Get You Found program. We chat on the phone for 45 minutes about their business and they decide if they want to enrol. No pressure, and always helpful.
  • I've been back to it with responding to pretty much everything with GIFs and Bitmojis to everything. It communicates *so* much without words, and in a world where punctuation can be misconstrued, why not just use GIFs, haha.
  • I tend to spend like Liberace when sales go remotely well, so reading 33 money lessons from Tarzan Kay was enlightening!
  • I spent time studying a new launch strategy technique for next time from Lisa Johnson - I've been a member of GSD Society since it began but rarely make time for it. OMG so meaty.
  • Learning how my Myers-Briggs profile could match to a new style of marketing - I'm an ESFJ. What are you?
  • Everything Talking Shrimp is brilliant.
  • Walking around Soho and the West End of London is one of my favourite things to do but I don't do it enough. Just talking with a good friend and telling stories and before we knew it was 10 miles. I hadn't realised how much of a difference it makes tbh.
  • Catching up on Catherine the Great - Helen Mirren is fab.
  • And of course, discovering the joy of going blue (OAPs and small children stare at you, a lot).
What can you celebrate from your week?

Maddy Shine x

P.S. New blog post filled with SEO advice coming Monday!

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