Gin & Magic: Top Tips on running an award winning wedding florist business with Emma Soulsby

Well hello! On today’s show we have an award winning wedding florist, the simply incredible Emma Soulsby. Emma is determination personified as well as being an incredibly down to earth and funny person.

In just two years she has completely rebranded herself into a luxury florist brand as well as launching an online flower school - AMAZING!

I knew she would have a lot to say about the faith, resilience and determination it takes to make a business work successfully, how to use Instagram as a powerful shopfront, as well as fascinating insights on prioritising self care AND SO MUCH MORE!

In her own words, "I love making my clients' dreams come true through creating unique installations."

If you like what you see, don’t forget to give me a thumbs up, leave a comment and hit subscribe if you don’t want to miss out on any future videos.

Thanks again Emma, it was so much fun to chat with you and find out more about how you run your business.

If you agree, please don't forget to hit subscribe, like the video and leave a comment.

Find out more about Emma here:
www.instagram.com/emmasoulsby
www.emmasoulsbyflowers.com

For Emma Soulsby Flower School:
www.instagram.com/emmasoulsbyflowerschool
www.emmasoulsbyflowerschool.com

We'll be back again next week with the next female entrepreneur interview for Gin & Magic! But in the meantime, check out some of the other videos on Gin & Magic here.

See you next time!

Maddy Shine

Gin & Magic: Top Tips on running a successful Wedding Photography Business with Kari Bellamy

Well hello! On today’s show we have a brilliant guest - the fantastically funny Kari Bellamy, a successful London wedding photographer for some years now so I knew she would have a lot to share about how to make it work, recognising your expertise, how Kari attracts 50% of her bookings through SEO, how she manages her busy schedule and some fantastic top tips on self care (and mac and cheese!) AND SO MUCH MORE!

In her own words, "I work with brides and grooms that are passionate about their wedding photography, helping them in any way I can to ensure they are going to throw an amazing party for their family and friends."

If you like what you see, don’t forget to give me a thumbs up, leave a comment and hit subscribe if you don’t want to miss out on any future videos.

Thanks again Kari, it was super fun to chat with you and find out more about how you run your business. If you agree, please don't forget to hit subscribe, like the video and leave a comment.

Find out more about Kari here:
Website
Instagram
Chua & the Bell YouTube channel

We'll be back again next week with the next female entrepreneur interview for Gin & Magic! But in the meantime, check out some of the other videos on Gin & Magic here.

See you next time!

Maddy Shine

Female Entrepreneur YouTube series Gin & Magic: The Balancing Act and Playing the Long Game with Charlotte Argyrou from Craftist in Residence

Exciting! On today’s show we have the most charming guest on today’s show - the lovely Charlotte Argyrou from Craftist in Residence.

Charlotte is a botanical illustrator but she is also elegant, funny, and the adult I want to be when I grow up, so I was particularly keen to get her into my home for a chat with me.

In today’s show we talk about managing our time better, the opportunities that blogging and have afforded Charlotte, her brilliant Supper Club concept as well as how collaboration has been key, how to manage the balancing act between Mum Life and Boss Life and the key to playing the long game.

If you like what you see, don’t forget to give me a thumbs up, leave a comment about a tidbit you found helpful, and hit subscribe if you don’t want to miss out on any future videos.

Thanks again Charlotte, it was so interesting finding out more about your business. If you agree, please don't forget to hit subscribe, like the video and leave a comment.

Charlotte's links to check out:

Find out more about Charlotte here:
https://www.charlotteargyrou.com/
https://www.instagram.com/craftist_in_residence/
https://www.facebook.com/craftistinresidence
https://www.pinterest.co.uk/argyrouillustration/

We'll be back again next week with the next female entrepreneur interview for Gin & Magic! But in the meantime, check out some of the other videos on Gin & Magic here.

See you next time!

Maddy Shine

Female Entrepreneur YouTube series Gin & Magic: Living your passion with Ania Witwitzka

I am delighted to be joined today by Ania Witwitzka, an incredible Swedish artist and entrepreneur, making beautiful pieces of art and teaching other women how to do the same. I've been lucky to know Ania for some years, and we have grown our businesses together, so I am particularly delighted that she has joined me today. I was fired up about her eagerness to show how to demolish the stereotype of the struggling artist, how she works with women to discover their innate self confidence and so much more. So, if you’ve always wondered how to break out of the struggling artist stereotype or if you’re just curious to learn how she runs her business from her studio in Stockholm then listen up as you’re in for a treat I could listen to her voice all day! If this has your interest piqued, then do go and check out the interview.

In today's show we talk about the power of human potential, self confidence, understanding who her target client is and where to find them, the power of relationship marketing and playing the long game. What I love about Ania is her ability to phrase what she wants to say so beautifully, powerfully and passionately. Her willingness to go beyond any and all limitations we put on ourselves is truly inspiring.

Thanks again Ania, it was so interesting finding out more about your business. If you agree, please don't forget to hit subscribe, like the video and leave a comment.

Ania's links to check out:

Her art:
https://www.aniawitwitzka.com/
https://www.facebook.com/aniawitwitzkaartist
https://www.pinterest.se/aniawitwitzka/
https://www.instagram.com/aniawitwitzka_art/

Her artist courses:
https://shinethroughart.com/?lang=en
https://www.facebook.com/shinethroughartinsweden/

Click here to subscribe to Gin & Magic on YouTube

We'll be back again next week with the next female entrepreneur interview for Gin & Magic! But in the meantime, if you're wondering what this is all about, take a look at my blog all about "Why did I create a YouTube channel?"

See you next time!

Maddy Shine

How To Use Social Media For SEO

I hear this all the time - isn't social media separate from SEO? They're so different, aren't they? How can I make them work together? Shrug emoji, shrug emoji. If this is the first time you've thought about putting social media and SEO together, don't worry! You're definitely not alone and today, I'm going to show you how it works in my latest blog "How to use social media for SEO".

But I know as a creative business owner, you've got a jam-packed schedule and to-do lists coming out your ears, so first I'll talk you through why it's worth it to use social media for SEO (and how it could even save you time!).

Why is social media important for SEO anyway?

If you think only your website will show up in a Google search, think again! Your social media profiles will rank too. Try it now by Googling yourself and see what you find.

Search engines are constantly on the hunt for the best websites and content to display. They work that out in many different ways, from site speeds to backlinks, including looking at your social media content.

Google will give you a huge great tick if your posts are regularly shared, commented on and liked. Search engines want you to create content that people engage with and enjoy. That includes content shared on your social media channels.

And remember that when your post is shared, if it contains a link to your site, they're reposting that too. Result!

Used correctly, social media can bring in a lot of traffic (read: couples!) to your website, improving your SEO score as a result.

What should you post on social media for SEO?

If there's only one thing you take away from this blog post covering how to use social media for SEO, let it be this. People crave visuals and it's your job to supply them.

Add branded graphics to your photos and videos, embed links to blog posts alongside a picture and link to your website when you share quotes, infographics or images. You're providing quality content that people want to engage with, while ensuring a solid boost for your marketing and SEO.

Next up, it’s time to make sure your posts reach as many people as possible. That’s the aim of the game after all.

Tag any suppliers you've collaborated with, post at the optimum time for each platform and mix up your approach and content depending on where you're sharing it. What people expect on Twitter versus Instagram are different – respond to that.

How can you reach more people with posts?

If you’re serious about levelling up your SEO, you should be blogging as often as possible.

Each time you create a blog, share it twice on social media on the first day. Do this within a few hours of the post going live and use different platforms. You could share the article first to Facebook, then to Instagram and later to Pinterest, for example.

Create a social media calendar so that you know what you're sharing and when, then schedule in three more shares of that blog post in the coming week.

But don't just cut and paste the original post. How many times do you really want to see the same photo, after all?

Mix and match the images and copy each time. The perk of this approach is afterwards, you can assess what combination worked best to replicate for future success. The Facebook Insights tool is handy for this.

Collaboration is the key to using social media for SEO

Tagging suppliers who are connected to your updates should become your go-to style. Not only will this increase awareness of your brand, it'll also help you reach more people. This, in turn, can drive more traffic to your post and ultimately, your business.

Sharing your blog posts is another way to tap into the power of other people and promote engagement. Why not email all the suppliers you mention in a blog post to let them know it's live and ask them to share it?

Everyone has an ego (whether they admit it or not!) They'll love to be featured, you'll love the publicity from being shared and Google will love the backlinks that suggest your site is useful. It's a win-win-win!

Using social media for SEO is simpler than you think. With a little bit of planning, you can give your social channels a boost, attract more website visitors and see your Google ranking climb. Even better, because social media is something you're already doing, using social media for SEO won't add to your workload.

So is that it? Can I just implement these and then that's all there is to know?

These are the tips to get you started sure, and I'm excited to hear how you implement them. But I go into much more detail on my SEO course Let's Get You Found. Sign up to the waiting list here.

Chat soon!
Maddy Shine x

Female Entrepreneur YouTube series Gin & Magic: Fearlessness & Courage with Brighton Lace

I am thrilled to be joined today by Louisa Crosby, the founder of Brighton Lace, an all-woman ethical lingerie label dedicated to making feel-good underwear that doesn’t cost the earth. I've been lucky to know Lou for some years, and we have grown our businesses together, so I am particularly delighted that she has agreed to be my first ever Gin and Magic interviewee. I learned so much about how she runs her boutique business in Brighton so I just know you're going to enjoy this interview.

In today’s show, we talk about how Lou started Brighton Lace, what it takes to run a business, the power of growing a community online, the power of Pinterest (ahem quick plug for my Pinterest course) the importance of self care, what a Rolodex of Love is and why it's a good idea to have one, the fearlessness it takes to run a business, and the courage it takes to show up online!

Thanks again Lou, it was so interesting finding out more about your business. If you agree, please don't forget to hit subscribe, like the video and leave a comment.

Lou's links:

Website: www.brightonlace.com

Instagram: www.instagram.com/brightonlace

Facebook: https://www.facebook.com/BrightonLace/

Pinterest: https://www.pinterest.co.uk/BrightonLace/

Click here to subscribe to Gin & Magic on YouTube

We'll be back again next week with the next female entrepreneur interview for Gin & Magic! But in the meantime, if you're wondering what this is all about, take a look at my blog all about "Why did I create a YouTube channel?"

See you next time!

Maddy Shine