Why aren't I getting more sales? I see this question on Facebook groups, hear it on the phone and I want to help.
You see, putting the time in with your business is a bit like dating. You actually need to put in the work, play the long game, to get what you want out of it. Bear with as I share more about what I mean….
Every day I receive requests for guest blog posts on my site. Some more spammy than others, some wanting to buy a guest post spot. They’re just trying to get a link back to their site from mine so as to collect backlinks, clearly having ignored Google’s latest algorithm updates about relevancy and quality over quantity.
I have a template stored that I copy and paste in response to these requests which is essentially a polite but firm no together with some tips on how they might be more successful in their future link endeavours.
I rarely receive a response but when I do they fall into two categories:
1. IGNORE: They’ve ignored my advice and they’re still trying to go in for what they want out of the situation
2. YEAH BUT: They use the excuse ‘yeah but’ and try to make me feel sorry for them in some way
When I started to notice these two attitudes in link building, I started to notice it everywhere.
I see it when people complain about the follow/unfollow strategy adopted by some on Instagram
I see it when I have spammy requests on Instagram (why thank you, darling, yes I *am* a gift from God!)
I see it when people comment in my Instagram feed and try to make a sale right there
When they ignore my advice, they’re not just ignoring me, they’re ignoring everyone. They’re blindly moving on with asking for the sale because they just want the sale goddammit why aren’t you booking already….
And the second…they have a huge To Do list and getting through it is more important than getting results.
Now, I know I’ve found myself in these two camps many times before and I have to say that these two attitudes didn’t work in my favour then either.
This is pretty similar to turning down someone you’re just not interested in and actually, they’re not particularly interested in you either, they were just hoping to get lucky. It’s not a good sign of a lasting romance now, is it? I’m not saying I want to be sent chocolates by these companies, but I am saying I don’t want to feel used. I know I’m not the only one who receives these requests, and this definitely is not a “poor me I get so many emails” post, but it got me thinking.
It reeks of desperation, and no one likes a desperate date. You want to feel a bit special, right?
So what’s the solution?
Let me tell you a funny story I share with friends over wine…it’s where I say I’m going to write a book called “How to date” and it’s quite short.
1. Ask the other person questions
2. Listen to the answers
3. Ask more questions based on those answers
4. Remember the answers in future conversations
And this is how it is with getting more sales.
You have to warm up your audience…put out your work, listen to what the audience has to say about it (likes, comments, engagement, analytics) and drip feed them with metaphorical compliments, roses and chocolates and listen to them.
Everyone’s favourite topic is themselves. Whether you’re an introvert or an extrovert, you spend more time thinking about yourself than anyone else. Therefore, it makes sense that people want to see themselves in what you do.
Make them feel good with Instagram photos and stories that speak to them, with blog posts that are helpful, that entertain, that provide value.
People buy from people they like. It’s why social media is so good for business. People want to buy into the idea of you because they think they belong in your lives, which is great! But so many people are scared that they won’t be liked. They’re scared that they won’t be accepted. I say embrace who you are, go for it with all your soul and be unashamedly you. Listen to what your audience likes - which photos get the most likes and post more of them! Which blog posts get more eyes on them - check your Google Analytics and share those blog posts more often.
Just like with dating, you don’t highlight the bits you don’t like about yourself, you highlight the bits you do. It’s not enough to just exist and be gorgeous like you are. You need to show off, but listen, and pay attention.
Maximise your best features and you’ll make more sales. But only if you’re willing to put in for the long game. Which I’m guessing you do, otherwise you wouldn’t be running your own business, am I right?
P.S. this was a bit different, wasn’t it? But I figure, I haven’t blogged in two months, it’s about time I put my money where my mouth is.