On Wednesday 8th November, the fabulous Kate Cullen and I ran our first ever live Pinterest Love workshop at the incredibly beautiful Deer Park Country House Hotel near Honiton, Devon. I had met Mark, the managing director, at an NAWP seminar I taught back in April and was immediately enamoured with his passion and enthusiasm for his business and so I was delighted when he offered to host the Pinterest Love workshop at Deer Park.
A group of 12 wonderful businesswomen and men met to learn all about how to use Pinterest for their businesses. We had wedding dress designers, stationery designers, cake makers, a wedding directory owner and photographers in our creative mix and it was super fun to go through a wide range of topics all to support them to grow their Pinterest following and attract a wider audience.
What was great to see was that all attendees had established businesses and weren’t here to learn how to drive much-needed sales but understood how beneficial it can be in getting sales using the techniques taught by myself and Kate.
I taught the morning session where I taught the attendees about target audience and why this mattered for social media and Pinterest in particular, how by understanding the benefits of their product and service they knew more about what to post on Pinterest and how to draw in their target audience. We talked specifically about how to bring in your current fans from other platforms, your customers, and also about what to do with your boards.
After a delicious buffet lunch put on by our hosts, Deer Park Hotel, eaten in their incredible Orangery (tropical leaves wallpaper right up our street, bloody love it) and a quick pose with one of the beautiful classic cars they have available at the hotel, we then had the afternoon session with Kate.
Kate was an early adopter to Pinterest back in 2011 when it was an invite-only situation. Her marketing strategy has always been focused on Pinterest and as such she has 29,000 followers. She walked through the process of what makes an engaging image, how to set up rich pins and the advantages of rich pins vs regular pins and how to actually make bookings through Pinterest.
Attendees commented that it was very meaty, that it made them think more closely about who it was they were trying to attract and that they left the workshop with plenty of ideas.
"I just wanted to thank you both for an excellent course yesterday. My head is still buzzing with all the information you kindly gave to us. To have me sitting and listening to every word spoken is a big credit to you. (And I don’t say that lightly). As soon as I have sent this email to you, I will be getting started! Thank you for a wonderful day, in wonderful surroundings." Sally, Aylin White Designs
All in all a great day! Huge thanks to Venetia Norrington Photography for snapping through the day and huge thanks to Deer Park Country House Hotel for looking after us so well.
If you're looking to increase your engagement through Pinterest and get those bookings in, then you can sign up to our next live Pinterest workshop in London. We'll also be releasing the details of the online Pinterest Love course very soon indeed so you can sign up to the mailing list here to be notified.